Challenge: Establish a brand for the Virginia Spirits industry that sets it apart from competitor industry markets.
Brand Strategy: The moment between the sips.
Communications Strategy: Take time to savor the moment.
Key Finding: After conducting surveys, interviews, primary and secondary research we found four main points that fueled our strategy; 1. The taste and feeling you get from your drink is more important than the history or the way it was crafted. 2. It’s about the sip, not the shot. As you mature in life, you mature in your drinking habits. 3. A premium made spirit demands a level of respect that drinkers happily oblige to. 4. 60% of consumers chose alcoholic beverages as a way to unwind or slow down.
Mission Statement: Virginia Spirits appreciates the moments carefully crafted by each distiller, from the first pour to the final sip. We aim to elevate your experience whether on classic bar stools at your local watering hole, your favorite arm chair at the end of a long day, that old rocking chair on your front porch, or anytime you need a reflective moment. We raise our glass to the moments born between the sips.
Team: Hannah Levy, Sachee Malhotra, Mike Lee, Brianna Gross, Trevor Naughton